It's easy to forget what the holidays are truly about, so we made it Glade's mission to remind everyone that the greatest gift they can give this season is joy.
I casted this older man because he reminded me of my grandfather; same hairline, same nose, same twinkle in his eye. He embodied a memory of someone I love deeply, which allowed me to create a piece that would move others too.
ASIDE FROM THE FILM, WE BROUGHT REAL MOMENTS OF JOY TO BLACK FRIDAY, TO PUSH AGAINST THE MATERIALISM AND THE STRESS OF THE SEASON.
WE Also CREATED A Holiday JOY HUB FILLED WITH INSPIRATION TO CREATE AND gift free JOY.