Huggies wanted to deliver coupons to women pregnant for the first time. We delivered something even better. 

WE ASKED EXPECTant MOTHERS TO TELL US ABOUT THE ONE PERSON THEY WISH COULD BE THERE WHEN THEIR LITTLE ONE ARRIVES, to share a first hug with baby. IN EXCHANGE FOR EVERY STORY SUBMITTED, WE SHARED A COUPON TO WELCOME THEM INTO PARENTHOOD. WE CHOSE THE MOST COMPELLING STORIES AND delivered hugs to these lucky moms. 

40 percent of pregnant women, expecting for the first time, shared their story with us and downloaded a Huggies coupon.