Jimmy Dean asked us to help them stand for something more than just a breakfast sandwich. We set out to help them prove that good mornings really do lead to great days.
We launched a social campaign on the worst day of the week. We petitioned other corporations to give thier employees one monday off a year to go out and do good. We even convinceD Jimmy Dean and Tyson to do the same for thEIR employees.
Our TV spots showed people small acts of positivity they could do for others to brighten up their morning to lead to a great day.
80% of tabloid consumers check the tabloids first thing in the morning. So we made it our goal to flood the tabloids with acts of positivity. We filled People Magazine and InStyle with random acts of kindness. Then invited people to flood our social platforms with pictures of themselves doing acts of kindness Too.
Jimmy Dean's Pancake and Suasage on a stick is a sub brand for Jimmy Dean. They challenged us to GET MOMS TO CONSIDER JIMMY DEAN PANCAKE & SAUSAGE ON a STICK FOR THEIR KIDS OVER A WAFFLE OR A POP-TARt.
So we set out to SHOW Moms ALL THE AMAZING THINGS THEIR KIDS CAN DO AFTER A PROTEIN-PACKED BREAKFAST.