Jimmy Dean asked us to help them stand for more than just a breakfast sandwich. So we set out to prove that good mornings really do lead to great days.
We launched a social campaign on the worst day of the week, Monday, to demonstrate how a little morning goodness could lead to an amazing weeK.
Our TV spots demonstrated how small acts of kiNDness could brighten up Your morning And lead to a great day.
we made it our goal to flood the tabloids with acts of positivity. So We filled People Magazine and In-Style with everyday photos and articles of people performing random acts of kindness. Then we invited people to flood our social platforms with pictures of themselves doing acts of kindness,Too.
Jimmy Dean's Pancake and SaUsage on a stick is a sub brand for Jimmy Dean. They challenged us to GET MOMS TO CONSIDER JIMMY DEAN PANCAKE & SAUSAGE ON a STICK FOR THEIR KIDS, OVER A WAFFLE OR A POP-TARt.
So we created TV spots that Showed Moms all THE AMAZING THINGS THEIR KIDS CAN DO AFTER A PROTEIN-PACKED BREAKFAST.