The Baby Fitting Room

Huggies Slip-On Diapers were designed to fit walking babies better than other diapers. But at a premium cost, parents weren’t buying them. To prove these diapers have an outstanding fit worth the extra cost, we transformed the diaper aisle into a baby fitting room. We documented the experience to create TV and digital content.

There was a 916% traffic increase to the product page and 47% sales increase in the first two weeks of the campaign.