Huggies wanted to deliver coupons to new moms via digital banners and social media. We delivered something even better.
With a commercial launched through Facebook, YouTube and TV, we asked pregnant moms to tell us about the one person they wished could be there most -- to share a first hug with their new baby. In exchange for every story shared with us, we shared a coupon. Then we chose the most compelling stories and did whatever we could to make these first hugs happen.
40 percent of all pregnant moms in the US shared their story and downloaded a Huggies coupon, a download increase of 2700 percent.
Hugs Delivered: Audra's Story
Hugs Delivered Presents: Amber's Story
Hugs Delivered: Landing Page
During the busiest time of the year, it's easy to forget what the holidays are truly about. We made it Glade's mission to remind shoppers that the greatest gift they could give is joy.
We even turned Black Friday into a brighter day for all by spreading joy to Black Friday shoppers waiting in lines.
Online, we created a Joy Hub filled with inspiration for how you could spread Joy this holiday season. All while reminding people that when you light a Glade candle in your home, you instantly fill it with Joy.
Glade 'The Greatest Gift' This is My Wish Extended
Huggies Fitting Room
This case study short-listed at Cannes in 2013 in promo and activation.
Huggies asked us to get more moms to try Slip-on Diapers on their babies. So we turned the diaper isle into a baby fitting room.
Huggies – Baby Fitting Room
We set out to prove that when you start your morning off with Jimmy Dean, good mornings will lead to great days; so great, you'll start a chain reaction of optimism that will shine on from one person to the next.
Jimmy Dean #MondaysForGood
We launched by turning the worst morning of the week into the best with #MondaysForGood
Jimmy Dean Breakfast Sandwiches - Morning Goodness
Our launch spot
Jimmy Dean Fully Cooked Sausage - Breakfast Complete
Jimmy Dean Delights: Power Through
Kellogg's Krave asked us to launch their well know UK brand in the US. We came up with a series of new spots with my original tagline.
3D | Kellogg's Krave Video
Spy | Kellogg's Krave™ Video
Crates | Kellogg's Krave Video
Trojan Bunny | Kellogg's Krave Video
Kiwi believes that a man's confidence requires sound footing. Put on a pair of shoes maintained with KIWI products and suddenly he's walking taller, talking louder and holding his chin up higher.
We needed a way to teach men all the tricks of the shoe care trade. So we created The Kiwi Guide to Confidence, a unique spirited guide that helps bring out men's confidence. It creates a brand umbrella that allows us to promote shoe care tips and highlight all the many products Kiwi shoe care has to offer.
Shoe Confidence Red Carpet
Kiwi Guide to Confidence Cover
We created the ultimate leather back guide to confidence.
Guide to Confidence Intro
Shoe Confidence: Social Post
Shoe Confidence: Social Post
Shoe Confidence: Facebook Wall
Show Confidence: Facebook Post
Billboards: Protect Your Shoes
These weather-proof billboards were made of real shoe material and placed outside to demonstrate how easily everyday weather affects your shoes. As the unprotected areas were affected by the weather, the protected areas demonstrated the effectiveness of Kiwi Shoe Protector.
Protect Your Shoes: Canvas
Protect Your Shoes: Suede
When tasked to produce a cleaning demo TV spot, we gave the brand a makeover and reminded people that you can clean more than just glass with Windex.
Windex: More Ways To Shine
The Chicken Dance Test
Windex Multi Surface Cleaner Vs. The Chicken Dance
We asked moms to share their favorite mommy tips and then worked with the famous Ian Padgham to bring the best ones to life. Follow @huggies on instagram to check out all our #MommyAnswergrams.
Vroooom! Grab an empty diaper box and build a race car for your little one with our latest #MommyAnswergrams video. #DIY
DIY Baby Shower Gift
This adorable #DIY #MommyAnswergrams project will make for the perfect baby shower gift.
Baby proofing your house? Watch our #MommyAnswergrams video to see how to keep those precious fingers safe.
How to make a diaper cake? Watch, it's easier than you'd think. #MommyAnswergramsFollow
Top Baby Girl Names
Top Baby Boy Names
Paparazzi for Good
Jimmy Dean Presents: Paparazzi for Good
We made it Jimmy Dean's goal to flood the tabloids with kindness, so that people can wake up to better news and a better morning. We even invited professional paparazzi to turn their cameras away from celebrity gossip and towards everyday people doing good. We published these photos in spreads in People magazine and Us weekly.
This small effort created a chain reaction of good, as people flooded our site with their own photos of people doing.