Huggies wanted to deliver coupons to women expecting for the first time. We delivered something even better.
We asked expected mothers to tell us about the one person they wish could be there at the hospital, when their baby arrives--to share a first hug with baby. In exchange for every story submitted we shared a coupon and welcomed them into the world of Huggies. Then we choose the most compelling stories and made these surprise first hugs happen.
40% of of pregnant woman, expecting for the first time, shared their story with us and downloaded a Huggies coupon.
Hugs Delivered Presents: Amber's Story
Hugs Delivered Presents: Audra's Story
During the busiest time of the year, it's easy to forget what the holidays are truly about. We made it Glade's mission to remind shoppers that the greatest gift they could give is joy.
We even turned Black Friday into a brighter day for all by spreading joy to Black Friday shoppers waiting in lines.
Online, we created a Joy Hub filled with inspiration for how you could spread Joy this holiday season. All while reminding people that when you light a Glade candle in your home, you instantly fill it with Joy.
Glade 'The Greatest Gift' This is My Wish Extended
Huggies Fitting Room
This case study short-listed at Cannes in 2013 in promo and activation.
Huggies asked us to get more moms to try Slip-on Diapers on their babies. So we turned the diaper isle into a baby fitting room.
Huggies – Baby Fitting Room
We set out to prove that when you start your morning off with Jimmy Dean, good mornings will lead to great days; so great, you'll start a chain reaction of optimism that will shine on from one person to the next.
Jimmy Dean #MondaysForGood
We launched by turning the worst morning of the week into the best with #MondaysForGood
Jimmy Dean Breakfast Sandwiches - Morning Goodness
Our launch spot
Jimmy Dean Fully Cooked Sausage - Breakfast Complete
Jimmy Dean Delights: Power Through
Kellogg's Krave asked us to launch their well know UK brand in the US. We came up with a series of new spots with my original tagline.
3D | Kellogg's Krave Video
Spy | Kellogg's Krave™ Video
Crates | Kellogg's Krave Video
Trojan Bunny | Kellogg's Krave Video
Kiwi believes that a man's confidence requires sound footing. Put on a pair of shoes maintained with KIWI products and suddenly he's walking taller, talking louder and holding his chin up higher.
We needed a way to teach men all the tricks of the shoe care trade. So we created The Kiwi Guide to Confidence, a unique spirited guide that helps bring out men's confidence. It creates a brand umbrella that allows us to promote shoe care tips and highlight all the many products Kiwi shoe care has to offer.
Shoe Confidence Red Carpet
Kiwi Guide to Confidence Cover
We created the ultimate leather back guide to confidence.
Guide to Confidence Intro
Shoe Confidence: Social Post
Shoe Confidence: Social Post
Shoe Confidence: Facebook Wall
Show Confidence: Facebook Post
Billboards: Protect Your Shoes
These weather-proof billboards were made of real shoe material and placed outside to demonstrate how easily everyday weather affects your shoes. As the unprotected areas were affected by the weather, the protected areas demonstrated the effectiveness of Kiwi Shoe Protector.
Protect Your Shoes: Canvas
Protect Your Shoes: Suede
When tasked to produce a cleaning demo TV spot, we gave the brand a makeover and reminded people that you can clean more than just glass with Windex.
Windex: More Ways To Shine
The Chicken Dance Test
Windex Multi Surface Cleaner Vs. The Chicken Dance
We asked moms to share their favorite mommy tips and then worked with the famous Ian Padgham to bring the best ones to life. Follow @huggies on instagram to check out all our #MommyAnswergrams.
Vroooom! Grab an empty diaper box and build a race car for your little one with our latest #MommyAnswergrams video. #DIY
DIY Baby Shower Gift
This adorable #DIY #MommyAnswergrams project will make for the perfect baby shower gift.
Baby proofing your house? Watch our #MommyAnswergrams video to see how to keep those precious fingers safe.
How to make a diaper cake? Watch, it's easier than you'd think. #MommyAnswergramsFollow