Next Door Chef
Morton asked us to create a campaign that educated people about the various types of culinary salts, so we created a branded mini-series called Next Door Chef. In the series, we partnered home cooks with experienced chefs that taught them how to cook using different salts. We then transformed their homes into five-star restaurants. Food critics arrived to rate the food and judge the cooking. The series aired between shows on The Food Network, and was shared by foodie influencers across social media. The following is a trailer that launched the series.
Our video drove people to the Morton salt landing page where they could learn how to use different salts to recreate recipes from our Next Door Chef.
